The Event "When Culture Becomes a Business Strategy" Features the Participation of the Sagrada Familia - The Event "When Culture Becomes a Business Strategy" Features the Participation of the Sagrada Familia

Marta Otzet, Director of Culture and Socio-Educational Action at the Sagrada Familia, took part on Thursday, 8 September, in the event “When Culture Becomes a Business Strategy”, organized by the Catalunya Cultura Foundation and held at the Auditorium of the Catalunya La Pedrera Foundation.

Marta Otzet participated in the panel discussion “Culture as a Strategic Lever for Your Organization”, alongside Elena de Carandini Raventós, CEO of Castell de Raimat and President of the Raimat Lleida Community Foundation; Josep Maria Carreté, Secretary General of the Department of Culture of the Government of Catalonia; and Alba Guzmán, Co-Founder of ROSAPARKS, Brands with a Purpose. The discussion was moderated by Georgina Ferri Tordera, Director of betevé.

During her intervention, Marta Otzet highlighted the strategic value of culture and its ability to foster identity, strengthen connections, and shape a vision for the future. In this regard, she stated that “the Sagrada Familia is an example of a purpose-driven cultural project, deeply rooted in society and capable of going beyond heritage to continue engaging and inspiring people.”

She also recalled that, on 10 June, the Basilica chose to support a cultural initiative with meaning and a strong sense of identity for the city.

The event brought together representatives from the cultural, business, and institutional sectors to reflect on the role of culture within organizations and its potential to generate new opportunities and partnerships.